India biz should tap external customers via mobile apps

It’s fascinating how the mobile industry is shaping every single interaction we have with our friends, family and even colleagues and clients at work. Overall the demand for mobiles and the surge in using mobile apps has rapidly grown in the last few years especially in India.

What’s interesting though is that a lot of the usage in enterprise sector has certainly grown within organizations, but how many are really using them to target external customers and clients, is something most would like to know.

“Indian organizations embrace mobile applications for employee enablement, but must also target external customers,” noted Forrester research analyst Katyayan Gupta in his a blog post.

Between June to August 2013, Forrester surveyed large and medium-size organizations in India to share details about their live enterprise mobility applications with a goal to understand how various Indian companies utilize mobile applications specifically to be connected with partners and employees. Out of the the 50 mobile app projects from 41 organizations with over 500 employees in India which were spread across verticals like manufacturing, financial services, automotive, media, healthcare and telecommunications there were some really interesting findings in the post.

SOURCE: zdnet.com

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