Analyst report highlights the potential of Nominum’s N2 suite to increase customer retention, engagement and loyalty for CSPs
Nominum, the innovation leader in DNS and Internet Activity applications for Communication Service Providers (CSPs), has been recognized for the quality and immediacy of insights provided by its N2 application suite by analyst firm Ovum in its prestigious On the Radar (OTR) report.
On the Radar recognizes companies and products that provide unique and innovative services to CSPs. In its new report, the company focuses on Nominum’s recently launched N2 suite of applications, which enable CSPs to increase customer retention, engagement and loyalty by leveraging Internet Activity data from the DNS to provide relevant messages and offers to subscribers.
The N2 suite – comprising N2 Care, N2 Engage and N2 Promote – provides CSP marketing and customer care teams with the opportunity to target subscribers with relevant in-browser messages, based on subscribers’ recent Internet Activity, all in real time.
Sanjay Kapoor, SVP Business Strategy and CMO, Nominum, said: “The OTR report recognizes the importance of Nominum’s N2 application suite and the potential of DNS data to enhance CSPs’ relationships with customers. By deploying this lightweight solution, CSPs can harness a wealth of insight using a resource they already have in place – the DNS.”
Clare McCarthy, Practice Leader, Ovum, said: “What differentiates Nominum from its competitors is the immediacy of the insights and actions it provides to CSPs and the extent of its applications suite. Its capabilities map well to CSPs’ need to provide secure and robust interaction, build loyalty and trust in their customer base and enhance lifetime customer value.”
The On the Radar report is available to download from the Nominum website here: http://nominum.com/resources/ovum-radar/
Nominum is the innovation leader in DNS software and Internet Activity Applications. The company’s Vantio™ software powers the internet for the world’s largest CSPs in 40 countries. Vantio™ ThreatAvert software arms CSPs with the power to stop the spread of inside threats that could impact network availability and reputation. Nominum’s N2 applications enable CSP’s marketing and customer care teams to leverage subscribers’ Internet Activity to better engage, build brand loyalty, improve marketing ROI, and open up new business models. Nominum is a global organization headquartered in Redwood City, CA.