Canada’s Anti-Spam Legislation (CASL) is about to mark its one year anniversary since going into effect. The law has worked to limit the amount of spam coming into Canada and this week, we see another company being fined for violating the law.
Comment from Ken Simpson, CEO of Vancouver based MailChannels on Canada’s Anti-Spam Legislation (CASL) Nears One Year Anniversary, Porter Airlines Fined $150K.
Ken Simpson, CEO of MailChannels :
“Canada’s anti-spam legislation is not only effective in theory but in practice. Porter Airlines was stung because it didn’t have proof of consent for every email address on its mailing lists. The importance of adhering to the new CASL regulations cannot be understated: send email using best practices, or pay.
With Canada’s success during just the first year of implementation, we think it’s likely other countries will begin tabling similar legislation. While it would be nice to predict that CASL will eliminate all spam, the reality is that the most we can expect is a reduction in poor email marketing practices by legitimate companies: criminal senders will continue to send regardless of the rules. This would, however, still be a major win for email users worldwide.”
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Ken Simpson, founder and CEO of MailChannels Corporation. Ken first experienced the excitement and magic of software when his father brought home one of the first IBM PCs in 1980, teaching him how to write simple programs in BASIC. Since then, he has combined his passion for software with entrepreneurism, founding or participating as an early-stage employee in four successful startups in a broad range of technical areas including Voice-over-IP, Wireless Internet, and of course anti-spam. Ken has a First Class Honors degree in Computer Engineering from Simon Fraser University and Santa Clara University. At the Messaging Anti-Abuse Working Group (MAAWG), Ken splits his time running the botnet and web abuse sub-committees, as well as assisting in the work of the outbound abuse sub-committee.[/su_box]
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