In an interesting bit of research, the experts at Comparitech.com took a look at sales of VPNs during the FIFA World Cup. In some cases, sales went up by 400% and another VPN provider reported to Comparitech.com a record number of sales.
Top line findings were:
- More consumers are looking for how to watch the World Cup live online over 2014
- More users are looking for and turning to VPNs to bypass geographic content restrictions
- When free live streams go down in a country, users are far more likely to try to turn to VPN services
- Following major sporting events like the World Cup, VPN interest rises, as noted by data from ExpressVPN, NordVPN, and Comparitech’s own website traffic data and VPN referrals
- ExpressVPN experienced their biggest sales day everdue to World Cup streaming
- English-speaking residents in countries where online live streams are either cheap or free are less likely to try to look for alternatives, however…
- Many consumers currently living or traveling in foreign countries may be looking to use VPNs to access live streams in their native language
The full report is at: https://www.comparitech.com/blog/vpn-privacy/world-cup-vpn-study/.