Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.
Starting out, users in the U.S. may see an occasional ad in their feeds, the company announced.
The ads will come as both photos and videos and will be from brands that users do not follow, Instagram said.
Instagram said it will start rolling out the ads slowly, “from a handful of brands that are already great members of the Instagram community.”
A spokeswoman for Instagram declined to comment further or to say which brands would be coming on first.