Following the news NIS America hacked: Customer payment card data stolen, $5 off next purchase offered as apology gift, perspective from VASCO Data Security. IT security experts commented below.
John Gunn, CMO at VASCO:
“It’s sad to think about it, but breaches could become an effective 21st century marketing tool. Consumers seem to be very forgiving of companies that suffer breaches – from Target, to Uber, to Equifax. And with the new approach of using a breach as a coupon or free-trial distribution system, companies can actually profit from the breach, especially since it’s the card holders or issues that suffer the primary losses from a breach. Consider the millions of free trials that Equifax gained from its breach, that would normally have cost them millions of dollars of marketing expenses.”
Andy Norton, Director of Threat Intelligence at Lastline:
“There are forum comments of fraudulent charges impacting victims who purchased from the US store between the effected dates using a credit card. I’m not sure id be thrilled with a 5 dollar discount to use the store again, offering 12 months of credit monitoring and identity theft insurance is more of a best practice. Because this was the US Store, it appears no European customers are effected, unless you are an European living in the USA, then it would be considered a GDPR breach.”