RBS Signs up to Facebook at Work – Is this News?

Tristan Rogers, CEO of Concrete, the collaboration platform for retail brands, used by Vans, J Crew, Gap, Kate Spade, Williams Sonoma and Marks & Spencer, comments on the news that RBS has signed up its employees to Facebook at Work.

[su_note note_color=”#ffffcc” text_color=”#00000″]Tristan Rogers, CEO of Concrete :

“The news of RBS 30,000 user rollout for Facebook at Work is for a trial of a free Beta release of the software. Is that really news? The sound bite of “help all our employees do their job better – whether it’s being able to find answers to customer queries much faster or helping us come up with bright new ideas,” is almost the boiler plate statement for any enterprise collaboration tool.

Analysts are already calling time on Enterprise Collaboration 1.0. Talking about work is not doing work, and version 2.0 needs to be about tools that make doing work easier, faster and more collaborative. Facebook may be the granddaddy of social media, but in the enterprise it looks like a tool which is seven years too late to the party. And it wasn’t a very good party in the first place.”[/su_note]

[su_box title=”About Concrete” style=”noise” box_color=”#336588″]Concrete helps global brands work faster and smarter. One social business platform for all employees, Concrete provides a holistic solution to true enterprise collaboration, from global planning through to performance measurement. By crafting a suite of business processes essential to enterprise working, Concrete migrates working away from the desktop to an online collaboration environment, so joining teams and processes that were previously siloed. Joined up working can now deliver tangible business benefit, culminating in a better bottom line. Concrete is used by many well known brands worldwide including Kate Spade New York, American Eagle Outfitters, Gap, M&S, Levi’s, Debenhams, Tesco F&F and Drayson Technologies.[/su_box]