Tristan Rogers, CEO of Concrete, the collaboration platform for retail brands, used by Vans, J Crew, Gap, Kate Spade, Williams Sonoma and Marks & Spencer, comments on the news that RBS has signed up its employees to Facebook at Work.
[su_note note_color=”#ffffcc” text_color=”#00000″]Tristan Rogers, CEO of Concrete :
“The news of RBS 30,000 user rollout for Facebook at Work is for a trial of a free Beta release of the software. Is that really news? The sound bite of “help all our employees do their job better – whether it’s being able to find answers to customer queries much faster or helping us come up with bright new ideas,” is almost the boiler plate statement for any enterprise collaboration tool.
Analysts are already calling time on Enterprise Collaboration 1.0. Talking about work is not doing work, and version 2.0 needs to be about tools that make doing work easier, faster and more collaborative. Facebook may be the granddaddy of social media, but in the enterprise it looks like a tool which is seven years too late to the party. And it wasn’t a very good party in the first place.”[/su_note]
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